Audiobooks - Telling the story
And importantly - how to we ensure that we stay engaged and connected with the text so that the listener is drawn into the story and remains fully involved and connected throughout?
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UK Audiobooks - Competition, Cost & Quality?
According to US figures provided in 2016 by The Audio Publishers' Association over 55 million Americans listened to audiobooks and more than 35,000 audiobooks were published in the States - and those numbers continue to increase. Figures recently released for 2017 indicate that total net sales of audiobooks were worth $757 million US, a rise of 22.7% on the previous year - and I read another report estimating that $900 million US would be spent on audiobook downloads and CD purchases this year (2018). In the US at least it's a growing and profitable industry. Why are things in the UK so different?
Speaking at Frankfurt’s half-day Audiobook Conference, Michele Cobb, executive director of the Audio Publishers Association (APA), highlighted growth in audiobook output and sales in the US (46,000 titles published in 2017 with sales up 23%) and the UK (3,700 titles produced with sales up 16% in 2017). As a percentage of all sales, Cobb said audiobooks were averaging out at around 4% in the major markets, including Germany. In the UK, 36% of audiobook consumers were new to the market in 2017. So - though we're lagging a long way behind - with just 3,700 UK productions as opposed to an amazing 46,000 in the US. But sales are increasing even in the UK and I can't help feeling that we should be feeling more of this audiobook related golden glow should surely be reflected on this side of the pond? UK sales are a long way off the figures in the US, but although there is certainly not anywhere like as much work available for narrators, many UK studios seem to keep pretty busy, but rates for narrators in the UK appear to be static - I am being offered exactly the same rate (or in some cases rather less) as I was being paid four years ago. It seems to me, that the Audiobook industry in the UK has become obsessed by bringing down the costs - but at what cost to the listener? |
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Photo Credit: Paul Haynes
I've gleaned quite a lot of knowledge over the years, knowledge that might be of interest to others, especially authors, actors and voice actors. Because I read so much, for pleasure and professionally, I also occasionally write reviews of what I read - so they're here too.
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Helen Lloyd Audio - 2021